Analytics

Set up GA4 cross-domain tracking for booking funnels. Learn when to use referral exclusions, how to test the linker, and what to do with third-party forms.

Build a GA4 lead generation funnel with clear events, open and closed funnel rules, device breakdowns, and a worked example for finding form drop-offs.

The three attribution models GA4 still uses in 2026, where each one silently appears in the reports, one buyer path credited three different ways, and a rule for which model to use for which decision.

Compare CAC, CPA, and ROAS using one worked example. Understand cost scope, qualified leads, revenue attribution, margins, and acquisition break-even math.

Create a consistent UTM naming convention with source and medium rules, campaign templates, tagged-link examples, a campaign register, and reporting checks.

Set up a GA4 lead tracking plan around successful form submissions. Define generate_lead, prevent duplicate events, test key events, and reconcile CRM counts.

A practical UTM naming convention with five rules, an approved medium list, a campaign name pattern, and a copy-ready spreadsheet template with the formula included.

Ever wondered how successful marketers track their website visitors with laser-sharp precision? UTM codes might sound complex, but they’re actually

GA4 vs Universal Analytics: What’s Changed for UTM Tracking Since the transition from Universal Analytics (UA) to Google Analytics 4