Paid Ads

Track calls from Google Ads without confusing phone taps, connected conversations, and qualified leads. A practical setup and QA guide for service businesses.

Connect qualified leads from your CRM to Google Ads. Plan the data fields, website tagging, Data Manager imports, diagnostics, and bidding handover.

A four-pass, 30-minute routine for the Google Ads search terms report: which terms to negate, which to promote to exact match, the intent words to search for, how negative match types really work, and how much waste to expect.

A spreadsheet formula for sizing a Google Ads test budget, 2026 CPC and conversion benchmarks by industry, daily budget rules, a two-phase test plan and written decision criteria.

Choose Google Ads negative keywords by search intent. Compare match types, avoid costly exclusions, keep a decision log, and evaluate qualified lead costs.

Review your lead generation landing page from ad promise to CRM: offer clarity, proof, form fields, accessibility, confirmation, tracking, and launch tests.